Sustainable deodorants are continuing to increase in popularity. We’ve all heard of natural deodorant, eco-deo, and all the other alternatives, but how many have actually made the switch to natural deodorant?
You won’t be surprised to hear that here at Make Waves, we’re big fans of sustainable alternatives, like deodorant and antiperspirant. As a long-time member of 1% For The Planet, we don’t just say we’re sustainable, we mean it.
But we understand why some people may be hesitant to make the switch to natural antiperspirant or deodorant. Does anyone really like change? That’s why we’ve put together this blog. So you can truly understand what it means to switch to a sustainable deodorant or antiperspirant and how it can benefit your life (and the planet).
What is a sustainable deodorant?
First things first, let’s explore what exactly sustainable deodorant is. We all know what deodorant and antiperspirant are but what makes them sustainable is that they are designed with environmentality in mind.
This could be done in numerous ways, such as:
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Natural ingredients
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Local supply chain (UK made)
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Recyclable packaging
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Reusable component
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Minimal waste
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Fair labour practices
Of course, brands don’t necessarily have to follow all of these principles, but the more the better.
Here at Make Waves, sustainability is incredibly important to us and we’re proud to say we do all of the above!
We know what you’re thinking: If you follow all of these principles, are you compromising on the formula? AKA - does your natural deodorant work? Well, we can’t speak for others, but when we were formulating our products, we worked with expert dermatologists. This was to ensure that not only do we have natural ingredients in our deodorant (and antiperspirant), but also ones that work.
We may be a little biassed, but our over 1,000 5-star Trustpilot reviews aren’t! Take a look at what one of our many happy customers has to say:
We told you we don’t just say it… Check out our range of natural deodorants and antiperspirants here!
I didn’t know sustainable antiperspirant was an option?
This is something we hear a lot. And we get it. Many brands in the space only offer a natural deodorant.
Until we arrived!
That’s right - we were the first brand in the UK to offer a sustainable antiperspirant. At Make Waves, we understand that every body and every day is different, which is why we offer both natural antiperspirant and deodorant.
You may be wondering antiperspirant vs deodorant - is there any difference? We’re here to tell you - yes there is! Deodorant covers the scent of unwanted body odour, whereas antiperspirant temporarily blocks the pores to stop sweat whilst making you smell great. As experts, we recognise that sweating is good for you, but not everyone enjoys the sensation or wants to deal with sweat patches. Hence why we created our sustainable antiperspirant.
Did the natural antiperspirant take a long time to formulate? Yes, but all the hard work was more than worth it.
One of our co-founders, Oli Batiste, says:
“Inclusivity is a very important pillar of our brand, which means we have to recognise that everyone is different - we all have different jobs, hobbies, and most importantly bodies.
“Sweat is a very personal thing, so we wanted to give customers the ability to make their own choice about how they deal with it. This is why we offer both formulations, as we believe if you truly want to be a sustainable brand, you have to make products that are accessible to everyone, not sure a small section of a market.”
What are the benefits of making the switch to natural deodorant/ antiperspirant?
If you are considering swapping to sustainable deodorant or antiperspirant, you most likely know that it is better for the environment. But there are benefits for you, too!
Reusable applicator
One of the biggest advantages of natural alternatives is that almost all of them (including our own) offer a reusable applicator! We all know how important it is to reduce our virgin plastic waste - and this is particularly important for this industry. Each year, the deodorant industry produces over 15 million pounds of virgin plastic waste!
Therefore, it’s never been more important for all of us to do our part for the environment. A simple solution?
If you choose Make Waves, you’ll be able to choose your applicator from our wide range of gorgeous colours (with more to come…). Designed to last the test of time, you’ll buy once and enjoy for a lifetime. This way, you can say goodbye to ugly traditional applicators and hello to our sleek and innovative case. Plus, reloading your deodorant applicator is easy!
Plus, our natural deodorant/ antiperspirant refills aren’t like the others. We use 100% recycled plastic to make them - meaning no new materials are being made and preventing existing material from going into landfill. This way, they have a lower carbon footprint than cardboard alternatives which although they sound better for the planet, sometimes aren’t.
Skin-loving ingredients
Another benefit of making the switch to natural antiperspirant or deodorant is the skin-loving ingredients. Typically, traditional deodorants opt for harsh and cheap ingredients that can cause irritation in your armpits.
The skin under your arms is incredibly sensitive so it’s important to treat them kindly - which includes choosing moisturising and skin-caring ingredients in your deodorants and antiperspirants.
Most sustainable brands recognise and implement this. For example, our ingredients include:
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Shea butter
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Sunflower seed oil and wax (Vitamins A, D, E, and K)
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Apricot kernel oil (Vitamins E, C, and K)
Plus, both of our formulations are cruelty-free and vegan, so you can rest assured that the kinder ingredients are also kinder to the planet as well.
Subscription service available
One of the biggest advantages of natural alternatives is that almost all of them (including our own) offer subscription services for your natural deodorant/ antiperspirant. How does this work?
Imagine it like any other subscription you already have. You simply:
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Select your frequency of delivery for 3 refills (3, 4, or 5 months)
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Choose your scent
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Wait for it to be delivered to your home
It really is as easy as that! And when you subscribe with us, you’ll save money on your refills. By opting for a subscription, you can get deodorant through the post at the right time. This way, you can be sure you’ll never be caught short.
Are there any cons to swapping to natural alternatives?
As you can see, there are numerous benefits to swapping to a sustainable deodorant/ antiperspirant. However, some people do experience some negatives - especially if they choose a natural deodorant. In fact, one of the main reasons people push off making the switch is that they are concerned about the dreaded ‘transition period’.
Our experts are pleased to tell you that not everyone experiences this! Plus, we’ve written a complete guide to natural deodorant transition periods so if you are one of the few to experience this, you have everything you need to help you through it.
We want to reassure you that not many people experience this, and did you know that we have award-winning formulas? Yep, we won Marie Claire’s 2024 Sustainability Award so you can trust that not only do we have top-class sustainability credentials but also next-level formulas to keep you feeling dry and fresh.
What makes Make Waves different?
Sure, we’re award-winning but that’s not the only thing that makes us special! We understand that there are a number of natural deodorant brands to choose from, but we believe there are a few unique things about us that make us better than the rest…
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Made in the UK: Our supply chain is 100% based in the UK! And when we say 100% - we mean it. Our applicators, refills, packaging, inserts, everything is manufactured locally to serve local customers.
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Deodorant and antiperspirant: We know we keep talking about it, but we’re just so proud (and obsessed) with both of our formulations! We understand that every body and every day is different, so you can choose the right solution for your needs that day.
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High-performance formulas: As we created two formulations, we wanted to ensure that they worked! That’s why we worked with expert chemists to find natural yet high-performance ingredients to create formulations you can rely on.
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Cruelty-free and vegan: It’s not just the planet we care about. Our formulas not only include only vegan ingredients but are also cruelty-free.
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Made from 100% recycled plastic: We understand the importance of a circular recycling loop to prevent plastic and more from ending up in landfill, or worse, our oceans. Hence, our refills are made from 100% recycled plastic to not put any new material into the world.
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100% recyclable: On top of our refills being made from 100% recycled plastic, they’re also 100% recyclable! The best bit? This means that they only use material that already exists in the world, putting it to use and preventing it from going to landfill.
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Sustainable partners: As you can probably tell, sustainability is a core value for us. With that in mind, we wanted to make sure we didn’t just partner with anyone. All of our partners have similar sustainability values as a priority. This way, we have one of the lowest carbon footprints in the market.
We’re so incredibly proud of our sustainability achievements and the fact we’ve managed to achieve award-winning formulas whilst staying true to our core values.
Make the swap to sustainable antiperspirant/ deodorant today with Make Waves!
As you can see, we don’t just say we’re sustainable, we mean it. In fact, it’s something we’re incredibly proud and passionate about, and are continually looking for ways to improve our sustainability efforts.
A simple way for you to be more sustainable in everyday life? Make the swap to natural deodorant… or antiperspirant if you choose us.
We have over 1,000 5-star Trustpilot reviews of people who love our formulas - will you be next?
Check out our range of natural antiperspirant and deodorant today!
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