Our Why
Being sustainable shouldn’t mean that you need to compromise on quality, performance or convenience. So, we’re here to deliver you all three.
Frustrated with the mass-produced and skin-irritating deodorants on the market, Make Waves started in 2023 with the aim of making sustainable deodorant a truly inclusive club - because if we want to make a difference, we need to bring sustainable products to the masses.
How do we do this?
Both our antiperspirant and natural deodorant are packed with premium natural ingredients, are skin-conscious, and are wrapped up in a refillable applicator that cares for our planet. Plus, unlike other brands, we have a natural antiperspirant, so it truly works to keep you fresh and dry with the best ingredients.
Our dedication to creating sustainable, high-performing products has seen us become the highest-rated antiperspirant or deodorant on Trustpilot - refillable or not! We’re also winners of Marie Claire’s 2024 Sustainability Award.
Therefore, you can trust that we can provide you with high-performing, eco-friendly antiperspirant and deodorant. With us, it’s never been easier to make positive change routine.
Have you tried sustainable deodorants but been left disappointed?
We hated throwing empty deodorant packaging in the bin every month - more single-use plastic or aluminium going to landfill, or worse, the ocean.
But more than that, we hated not knowing what we were putting on our skin every day. Unknown (and unnecessary...) ingredients, mass-produced as cheaply as possible.
Sustainable refillable alternatives (no names mentioned…) just weren't cutting it. They didn't perform when you needed them to -neither stopping sweat nor absorbing moisture, even on the most sedentary of days. Often leaving us with wet and sticky armpits, even in winter!
So, we set out to change that.
When we first began riding the wave
Having been friends for years, Oli and Owen shared the same frustrations about the deodorants and antiperspirants on the market.
❌ Skin irritation? Check
❌ Synthetic ingredients? Check
❌ Mass-produced? Check
❌ Refillable but ineffective? Check
They thought: Why not take the matter into their own hands? Oli had been creating his own deodorant for 10 years, but the pair worked with a leading global development lab to formulate a product that was made of the best ingredients and performed even on their most active of days.
Understanding that every body and every day is different, they set out to create two formulations - an antiperspirant and a deodorant - so that you can take your pick depending on your needs.
The non-negotiables
With the aim of making sustainability an inclusive club, Oli and Owen wanted to bring sustainable alternatives to the masses. But they also needed a formula that works. And is 100% made in the UK. As well as not adding any new material to the planet (putting existing plastic to use and preventing it from going straight to landfill, or worse, our oceans). On top of being 100% recyclable. Using curb-recycled plastic, too.
Some may say that they were asking too much of a formula, but after years of research and development, they cracked it. It’s so good that it’s even won awards!
The Make Waves antiperspirant and deodorant formulations are:
✅ High-performance
✅ 100% made in the UK
✅ Dermatologically tested
✅ Made with premium skin-loving ingredients
✅ Produce no waste (including the capsules!)
✅ A vegan formula
✅ 100% recyclable
✅ Cruelty-free
Sound too good to be true? There’s only one way to find out…
Leading development chemists with a sustainable mindset? Say hello to two award-winning formulations
Natural Antiperspirant
Our antiperspirant stops sweat in its tracks thanks to a combination of premium natural ingredients and traditional antiperspirants. It protects and replenishes your skin while providing maximum protection.
Natural Deodorant
Our natural deodorant embraces the full power of nature. It is packed with superior natural ingredients that not only fight odour but also actively absorb moisture. Whilst taking care of your skin too, of course.
We don’t just say we’re sustainable, we mean it too
We want to make positive change routine and we can’t do that just with words.
Sustainability is at the heart of Make Waves, that’s why everything you receive from us - post boxes, inserts, applicators, deodorant, and refill capsules is 100% made in the UK to give us the lowest carbon footprint possible.
Not only that, but we use 100% recycled plastic and our refills are 100% recyclable. This means we are creating absolutely zero waste from our product. Every one of our applicators sold prevents, on average, 300 single-use throwaway deodorants!
We told you we didn’t just say it.
Our sustainability is so good that we’ve even won an award for it! An expert panel and judges awarded us the 2024 winners of Marie Curie’s Sustainability Award!
We are also a member of 1% for the planet – meaning that with every single £ of revenue received, we contribute to environmental causes that are actively working to protect our planet.
And we’re only just getting started.